Since I got a lot of help here, I thought I'd share the email I used to negotiate our EX purchase. We ended up at 
$25,780 before TTL, $630 under invoice, no trade, no accessories and the dealer beat our e-loan rate.

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Dear Honda Dealer,

I am ready to purchase a 2007 Odyssey EX minivan and would like a quote from your dealership.

I have done considerable research and know invoice price, holdback, dealer cost and the average purchase price. 
I.m contacting a number of dealers in Wisconsin and Illinois and expect very attractive offers, as well as a 
pleasant buying experience. While I know there are no incentives at this time, I.m ready to buy now from the 
dealer with the most competitive offer.

Please respond via email with your lowest total price for the van (excluding tax, title and license). No calls, 
please.

Thank you,

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You would need to customize the email with your desired trim level, geography (you could say something like a 
number of dealerships across the state), and you'll need to investigate incentives at Edmunds too. I put the name 
of each dealer in the salutation and emailed each dealer through their own web site. You may want to set up a spam 
email account, and even though it says no calls, a few will call you anyway. I made an Excel spreadsheet with the 
dealers and their offers.

I spend a few hours working on writing and sending the emails on a Saturday. Got a lot of responses Monday, and by 
Tuesday had 2 dealers with an identical low bid. By Wednesday I was ready to go and only needed to decide on 
color, which the dealer I purchased from found for me. You need to make sure that service(doc) fees and delivery 
is included in the pricing, so it's an apples-to-apples comparison.

Most important, don't go into a dealership until you're ready to sign, and handle things via email and phone. Also 
don't bother to negotiate until you are truly ready to purchase.

If you want to get accessories, ask them to match online pricing too.

Anyway, a thank you to the boards and to a special member who helped answer questions about the process.

Hope this is useful, either I got lucky, or it worked for me, or both.


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